In today’s business world, it is absolutely a must to establish an online presence in order to succeed. Virtually everyone has access to the internet, which means promoting your products or services online is simply a great opportunity to reach your target customers. One of the best ways to promote online is through search engine optimization. SEO Appleton has become increasingly important over the past few years, there are still plenty of business owners who remain clueless about it. If you belong to this group, read on and find out the importance of search engine optimization in terms of boosting your business.
Search Engines As The Leading Source Of Traffic
For most webmasters, search engines are their largest source of inbound web traffic. In fact, studies show that online transactions are initiated by the use of a search engine. Additionally, 9 out 10 consumers use search engines such as Google, Yahoo and Bing to find information about products and services. This just goes to show the enormous potential of ranking prominently in the search listings. If your website isn’t ranking for relevant keywords, you are losing out on a lot of sales to your competitors.
Reaching The Number One Position
Your ultimate goal should be to reach the top position on the search engine results pages. Many marketers feel satisfied upon reaching the first page, but you shouldn’t stop there. The reason for this is that the number one position receives a lot more clicks compared to the second spot. Studies show that the top position receives about 32% of total clicks, while the second spot receives about 17%. And almost nobody looks at the second page.
Just imagine how much traffic you can drive to your website when you’re ranking for multiple keywords that are relevant to your products or services. And in case you’re worried about those ads on top of the listings, they shouldn’t be a cause for concern. Studies also show that online users ignore them most of the time.
SEO At The Local Level
Business owners should realize that SEO at the local level can drive a large amount of targeted traffic and ultimately boost sales. Many people use search engines by entering the name of the product or service followed by the area they live in. If you do not appear for such keywords, then you are being left behind by your competitors.
It’s important to understand the different search terms used by your customers and incorporate them in your content. By optimizing your website for relevant keywords, you increase your chances of reaching the number one position on the search listings.
As competition grows stiffer by the day, reaching the top spot becomes more difficult. It’s important to employ effective search engine optimization tactics in order to enhance the search visibility of your website and generate new leads. Choosing the most appropriate SEO services for your business is essential in pushing you closer toward your business goals.
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